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Ljóma Crème Nord jar on wet stone beside a condensation-covered window

Ljóma

Nordic calm, made tangible.

AI visual direction · Social imagery · Website visuals

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I began by creating AI visuals for Ljóma’s Instagram and later expanded the work into imagery for the website. Cold landscapes, quiet interiors and close human detail gave the skincare a distinctly Nordic world without making it feel clinical. A recurring AI model, realistic skin texture and a controlled material palette made separate images feel like one system. I created the visuals, but I did not design or build the website.

One system, seven angles

Hover or focus an image.

  • Ljóma Crème Nord jar casting a long shadow on a pale surface

    Product

  • Woman in a dark coat holding the Ljóma Crème Nord jar

    Model

  • Fingers beside a dab of white cream on stone

    Texture

  • Nordic botanical plant on wet rock in front of a waterfall

    Nature

  • Ljóma Crème Nord outer carton photographed on grey stone

    Packaging

  • Close portrait of a woman in a cream knitted hood in cold light

    Portrait

  • Crème Nord print piece reading The Architecture of Skin

    Identity

Macro detail of the Ljóma jar lid covered in fine condensation

Detail earns trust.

The image system depends on surfaces that feel touchable: skin, stone, frost, fabric and the product itself.

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