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Tactrix

Clothing visuals built for weather, movement and use.

AI visual direction · Product storytelling

Tactrix was the first website project I contributed visuals to. The imagery sits between outdoor performance and civilian-military clothing: rain, dark terrain, close fabric detail and people who look at home in the conditions. I created the AI visuals and did not design or build the Tactrix website.

Four conditions, one wardrobe

Drag, use the arrows or the arrow keys to move between frames.

Three men in black technical hoodies standing on a rock in a foggy field

Three men in black technical hoodies on outdoor concrete stairs under green night lighting

A world, not a product cut-out.

The strongest images connect the clothing to a believable place, pace and group identity.