I use concept builds to learn in public, testing art direction, motion and structure until the work feels finished enough to stand on its own.
Creative direction · AI visuals · Vibe-coded development
Each build became a place to test a new visual language, a new interaction or a new way of organising a story.
An almost complete concept site for a Finnish watch brand. I created both the visual direction and the website, aiming for a premium, modern interpretation of watch heritage.
Concept build · Visual direction · Vibe-coded development
Deep navy product photography and tight type set the weight of a watch case.
A minimalist space-tech landing page where scale, darkness and a focused interactive object carry the story. I created the visuals and the page.
Concept build · Visual direction · Vibe-coded development
One lit object in a dark field, with the interface pulled back to almost nothing.
A colourful landing page for children’s robotics education, including an animated mascot inspired by the company’s robot logo. I created the visuals and the page.
Concept build · Visual direction · Character design · Vibe-coded development
Bright blues and a friendly mascot keep the page readable for kids and parents at once.
An almost complete professional translation website. I deliberately designed it without my own AI-generated visuals to challenge my web design and information-structure skills.
Concept build · Layout and information structure · Vibe-coded development
No generated imagery: hierarchy, spacing and language do all of the work.